What to expect at the Adidas Philippines Brand Center
Metro Manila (CNN Philippines, October 21) – Sportswear giant Adidas opens its largest store in the country on October 22, and avid fans and casual shoppers will have unique experiences amid the COVID-19 pandemic.
“What defines this store is the experience… it’s not just in the product you’ll find here in the Brand Center, but also in the spaces we’ve created,” the managing director said Thursday. ‘Adidas Philippines Anthony Frangos at CNN Philippines.
The store occupies a 1,500 square meter location in Glorietta 3, Makati City – graciously meeting minimum public health standards. It is not only the largest Adidas store in the country to date, but also one of the largest in Southeast Asia.
Among the features of the Brand Center is the Maker Lab, which allows avid fans and casual customers to customize their own gear, t-shirts, shoes, and more.
“It’s a place where you can express yourself through your own creativity, but it’s also a place where you can personalize products … to give as gifts,” Frangos said, adding that several customers were eyeing these items. for the holidays.
Grounded in sports, lifestyle, culture and sustainability, the store has 12 “moments zones” that the brand uses to connect with consumers and tell stories about what Adidas is, according to Frangos.
He added that the brand has collaborated with various local artists and indigenous tribes and used different elements reflecting the country’s culture throughout the store.
The Brand Center offers exclusives – products that have never been sold in the country before, like golf, trail and outdoor gear – and the widest range of running clothing they have to offer, among others. It also features iconic collaborations with figures such as Stella McCartney and Ultra Boost, Frangos said.