Top 25 Sportswear Brands in Q2 Include Skechers, Teva, Speedo – Footwear News
As sportswear sales increase, smaller brands are gaining more and more market share.
Similarweb, which analyzes web traffic data, published a report which highlights the 25 fastest growing sportswear brands, according to web traffic. The list ranks brands based on quarter-to-quarter website traffic growth and is limited to websites with 10,000 or more monthly visitors.
The shoe brands and retailers on the list included Skechers, Teva, JD Sports, Outdoor Voices, SportsShoes.com, Frogg Toggs and more.
Overall, the data has shown that while small emerging sportswear brands are appealing to consumers, some traditional brands that have adapted to changing trends, such as Teva (+ 179%), Speedo (+70 %) and Skechers (+ 43%) are also gaining shares.
The report noted that 44% of the top brands on the list reflected consumer interest in outdoor performance.
âIn the sportswear category, we are seeing growth among brands that capitalize on consumer needs and effectively target buyers,â Lucas Pettinato, Similar sites e-commerce industry consultant, wrote in the report. âBrand sites (D2C), retailers and traditional brands have all been on this quarter’s list, showing that growth is not confined to a single segment. “
Modli, a women’s swimwear brand, was the fastest growing brand on the list, with a 979% increase in traffic since the first quarter.
Skechers received 10 million more visitors in the second quarter compared to the first quarter, which SimilarWeb attributed to a multi-channel strategy that included direct visits, organic and paid searches, and referrals.
âOther brands can learn from the effectiveness of Skechers to improve their own marketing efforts,â said Pettinato.
Sportswear auction increased by more than 40% in the first half of 2021 compared to last year, and more than 25% compared to 2019, according to has a July 30 Report by Matt Powell, Senior Sports Industry Advisor for The NPD Group Inc. Sportswear grew more than sports shoes in the first half of 2021, with women’s sportswear up 40%, and men’s and children’s clothing up 45%, compared to 2020.
According to Powell, Nike divested shares to other brands in the women’s sportswear market in the first half of 2021. In the athletic footwear category, Nike and Adidas divested shares to smaller brands such as Brooks. and Skechers.