Style (06/27/22) – BusinessWorld Online
Uniqlo launches Roger Federer t-shirts
GLOBAL clothing retailer Uniqlo today launches the RF Graphic T-Shirt featuring the RF logo, created by its global brand ambassador and tennis star Roger Federer. Items will be available at select Uniqlo stores and through the uniqlo.com online store starting today. These RF Graphic t-shirts are the second series of products to feature the RF logo, following the RF cap launched in December 2020. The t-shirt is made from high quality Supima cotton, designed with a pocket on the left chest which is adorned with the RF mark. The shirt is available in white and black to fit a wide variety of lifestyles.
Spongebob, KANGDANIEL Global Collaboration
PARAMOUNT Global, one of the world’s leading media and entertainment companies, is collaborating with KONNECT Entertainment to design the KANGDANIEL character as well as a special line of co-branded consumer products featuring the cartoon character SpongeBob and his friends. This collaboration resulted in 12 items, including phone accessories, home furnishings, stationery, apparel, and accessories, all of which are currently available on the website through June 30. See the collection on https://konnectent.shop/.
The Montblanc pen pays homage to Frédéric Chopin
THE DE LUXE Maison brand pays tribute to the great Polish composer Frédéric François Chopin with the Montblanc Domation Pen Homage. The luxury pens in the collection are engraved with the composer’s signature and are produced by Montblanc International, a German luxury goods manufacturing company. Montblanc is available at Rustans Makati, Rustans Shangri-La, Rustan’s Cebu, Greenbelt 5, City of Dreams and Resorts World. For more information, visit Rustans.com.
Chic Center launches new nail polish collections
In light of the return of face-to-face classes and office work, Chic Center has launched the Candies Be Love and Chic Happens nail polish collections. Colors include a copper called ‘No Bad Days’, a light pastel pink called ‘Curly Confections’, a dark military green called ‘IDGAF’, an orange called ‘Lolly Land’ and a ‘Chill’ blue. The new collections can be found on Lazada and Shopee.
adidas launches new membership program
STARTING this month, adidas Philippines will launch a new membership program called adiclub. On June 29, Filipinos will be able to sign up to receive exclusive access to members-only benefits, promotions, discounts and brand experiences. These include special access to shoes, apparel, and more for shop members only; access to the store of sought-after limited-edition adidas footwear and apparel, such as items from the Pharrell Williams and IVY PARK collections; and invitations and tickets to premium adidas events, parties, concerts, games and meetings with adidas athletes. Members will also receive exclusive access to members-only promotions, free delivery when shopping online through the adidas website and app, priority customer service when shopping through the adidas app or on adidas.com.ph, early access to builds, and free Maker Lab customization. The adiclub will have four tiers of membership in which each tier will be unlocked at a certain number of points they earn with every purchase at adidas (every P50 spent online or in-store equals 10 points). As the brand’s newest membership program, adiclub will replace 3STRIPES, the current adidas Philippines membership program. All adidas patrons can start joining the club for free by signing up from June 29 until adidas.com.ph or via the adidas app.
Havaianas develops an e-commerce system with Locad
E-COMMERCE powered by LOCAD has transformed e-commerce into the primary sales channel for the Havaianas flip-flop brand. By increasing customer delivery speed, LOCAD has also helped Havaianas boost customer satisfaction and feedback. Havaianas E-commerce Lead Christine Brunermer and her team turned to LOCAD to improve their online sales performance. Implementing LOCAD’s system has streamlined Havaianas’ e-commerce processes and removed many inconveniences and gaps for consumers.