Puma’s Wild Rider expresses bold versatility in these six cuts
No stranger to positively disrupting the sportswear and footwear game, German powerhouse PUMA has added another design to its famous Rider franchise with the new Wild Rider. The premium silhouette design is inspired by the movement and movement of city life – always moving forward, further, faster and beyond.
The Wild Rider is the product of PUMA’s past and future, fused in a cacophony of sleek design, advanced modern technology, ergonomic construction and a fusion of dynamic materials, visible in the etched concave holes, embossed studs , nylon suede upper, signature Rider foam, and more.
A step up from PUMA’s Fast Rider, originally designed for those who run on sidewalks, the Wild Rider came to fruition after the brand noticed the need for a shoe for modern city dwellers, designed to go with you. in daily activities. With movement as its inspiration, the Wild Rider is an ode to our everyday lives – from morning coffee runs and trips to the grocery store to exercising with friends and evening outdoor activities, this shoe will accompany you every step of the way. .
We took a look at how some fashion-savvy European designers are styling the PUMA Wild Rider.
Senegalese model Shannon plays with all kinds of layers and textures in her look, from the ribbed pants and long camel coat to the vest adorned with pockets and of course the Wild Riders which add spice to her final fit. The limestone of the Parisian church behind him not only compliments the color scheme of his outfit, but allows the shoes to stand out a bit more.
Amy Pham Thi
Young creative Amy Pham Ti, the founder of the Nhá» Girl clothing store in Amsterdam, completes her all-beige Burberry look with the Wild Riders by highlighting how the versatile shoe adapts to any style you choose, be it streetwear. or the chic designer.
Brazilian model Steph Barreto completes her all-black outfit with the Wild Riders, set against the industrial concrete backdrop of the Berlin cityscape. From bomber jacket and hoodie to tracksuits and shoes, this look is teeming with comfort and urban style.
London-based model Olaf Hernandez rocks the bold and shiny Wild Riders with an even bolder cut. Completing the shoe colourway, Hernandez pairs an orange bucket hat with an orange and blue button-down shirt, bringing her entire look together in one dynamic stroke.
French model Ruddy Trobrillant radiates joyful energy in sunny Paris. You look effortlessly cool in her all-denim look paired with, of course, the colorful Wild Riders – a perfect fit for spring.
Kimberly Skinny exudes boss energy but makes it casual, in this chic oversized suit, adding a pop of color through her floral patterned hat and bag, and the daring Wild Riders.
R & B / Soul musician Jarreau Vandal is upping his comfy home tracksuit look with the Wild Riders even more comfy. Emphasizing PUMA’s goal of making these shoes perfect for all daily activities, Vandal plays with its drums, upholding the brand’s promise to ease movement in the design.
The Wild Rider is available on PUMA.com, in PUMA stores and at select retailers.