Peter Moore, a force in the 1980s sneaker revolution, dies at 78
Peter Colin Moore was born on February 21, 1944 in Cleveland. His father, Raymond, was a career Navy officer. His mother, Mary (Jameson) Moore, was a homemaker.
After earning a bachelor’s degree in graphic design from the Chouinard Art Institute in Los Angeles in 1969, he worked for a design studio, which he eventually acquired. He moved to Portland in 1972 and spent a year there as creative director of the Georgia-Pacific paper company. He then opened a design studio in the city and landed Nike as a client several years later. He joined the company as creative director in 1983.
After four years at Nike, Mr. Moore partnered with Mr. Strasser and his wife, Julie Strasser, in their consulting firm, Sports Inc., which did extensive work with German company Adidas. Adidas acquired their company in 1993, renaming it Adidas America. The company’s goal was to resurrect the Adidas footwear and apparel brand, which in recent years had lagged behind Nike, Reebok and other companies in North America.
“Rob and Peter played against each other,” Ms Strasser said in a phone interview. “They were very close and had everything in common when it came to understanding sports brands. They knew what made Nike tick and what made Adidas tick.
When Mr. Strasser died in October 1993, Mr. Moore was promoted from creative director to president, but he resigned around 1995 and became creative director again.
Among his accomplishments at Adidas, as a consultant and then as an executive, were the introduction of the EQT range of trainers and sportswear, which was hailed for taking Adidas back to its roots, and the creation of a new corporate logo that took the three stripes that adorned the sides of Adidas sneakers and redeployed them in the shape of a mountain. It is now the main Adidas logo.
He also signed Denver Nuggets rookie center Dikembe Mutombo to a shoe and apparel deal in 1992, and was involved four years later in Kobe Bryant’s contract with Adidas.