Misspelled Nike sneakers targeted in petition recall
All Nike wanted to do with its latest Air Force 1 shoe release was honor its heritage. After all, it’s the same and even her iconic winged swoop logo was modeled after the Greek goddess of victory, Nike.
The designers did a great job at the Oregon-based company, adding winged tongues to symbolize the wings of the Greek goddess. They even added an image of the famous Nike statue (which can be found in the Louvre, France) on the sole of the shoe.
But here’s where things went wrong. Path to the south.
On the back heel, the creators wanted to spell the word “Nike” in Greek. Opting for a visual appearance over the actual spelling, they ended up with a word that sounds like “PIKS” instead of “Nee-kee,” as it should sound in the original Greek.
The company has been ridiculed and scorned on Twitter as various commentators pondered, joked and poked fun at the shoe giant’s glaring mistake.
But it wasn’t all fun and games for some, who blame the company for what they call “cultural appropriation” and demand that Nike recall the sneakers.
A petition was even started by Angie Xidias, who said in the post that “We call on Nike to preserve and respect Greek culture and history by accurately using the Greek alphabet when writing and writing. reference to the goddess NIKE “.
To be fair, this certainly wasn’t the first time that Greek letters were incorrectly used to create a “Greek” look for something.
Hollywood has been guilty a few times, including Nia Vardalos’ hit film My Big Fat Greek Wedding and long-running ABC show GREEK. It didn’t matter that the Greek letter “sigma” was used to distort an English letter “e”.
It’s even used in a company’s brand of Greek yogurt.
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