MCM puts a mini fanny pack on Crocs for summer – WWD
German fashion label MCM, whose Cognac Visetos monogram backpacks enjoy huge popularity in Asia and beyond, has teamed up with original “ugly shoe” brand Crocs on a shoe capsule.
The collaboration includes two styles based on the classic Crocs clog. One is adorned with a mini bum bag, as well as the brand’s logo and 24k gold-plated Jibbitz charms. While the second model comes in a neon yellow and black colourway with bulldog graphics and silver hardware details resembling a dog collar.
Dirk Schönberger, Global Brand Manager at MCM Worldwide, called the co-branded models “one-of-a-kind must-have items to celebrate summer that will create excitement for our fans around the world.”
“MCM is renowned for embracing and generating playful luxury that connects and encompasses a wide range of expressive personal styles for a fashion-forward consumer. We wanted to collaborate with a brand that had a universal strength of functionality, iconic design and versatility that would speak to a cross-generational audience in a time of high flow,” he added.
The styles will be rolling out from June 29 across the brand’s own retail network, both online and offline.
This collaboration marks the second time that the Munich company has worked with a shoe brand. He partnered with Puma in 2018 on a capsule that included shoes, apparel and accessories.
Crocs has embarked on a slew of collaborations to maintain its relevance with younger generations in recent years.
The brand released two highly anticipated capsules with Balenciaga, and worked with designer brands like Egonlab and Christopher Kane.
He’s also managed a range of celebrity partnerships, working on successful collaborations with the likes of Post Malone, Justin Bieber, Bad Bunny, Saweetie and SZA.
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