Adidas X Allbirds unveils ‘lowest carbon ever’ performance shoe
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Reports from global sportswear giant Adidas and sustainable footwear company Allbirds working together to develop a near-zero carbon footprint shoe dominated last year and now the wait is over, as the sportswear giant and the upstart of sustainable fashion have teamed up on a running sports shoe dubbed Futurecraft .Footprint, which has a carbon footprint of 2.94 kg of CO2, which they say is the lowest carbon footprint on record. for a shoe.
The footwear industry alone emits 700 million metric tonnes of carbon dioxide each year, and the Adidas X Allbirds collaboration is an effort to reduce that number and create eco-friendly shoes that are better for the planet as well as people.
For 12 months, the duo worked to change their manufacturing and supply chain techniques to create a low carbon footwear and decided to transform the energy of its Tier 1 factories using renewable energies, neutralize its transport emissions and use less air in its packaging, which translates into lower overall weight.
The result is the unveiling of Futurecraft. 2.94 kg CO2e carbon footprint which is calculated by analyzing the total amount of GHG used in the production of the shoe.
Compared to a traditional running shoe that produces around 12.5 kilograms of carbon dioxide emissions, as calculated by Allbirds with another MIT study which found that a “typical pair of running shoes” produces “30 pounds of carbon dioxide emissions”, the shoe from this collaboration can be considered the ‘world’s lowest carbon footprint shoe on record’, with Adidas taking a step forward and claiming the new pair had 63% less emissions than its own Adizero sneaker RC3.
Based on adidas exclusive performance cushioning technology, like its Lightstrike midsole, the shoe is made from a compound that uses SweetFoam made from Allbirds sugarcane lending a natural low carbon component to shoes. Additionally, the upper material is created with 70% recycled polyester and 30% natural Tencel, a material developed from wood pulp that provides a lightweight upper designed for high performance.
In a press release, Brian Grevy, Executive Board Member for Adidas Global Brands, said: âBy genuinely co-creating and providing each other with open access to knowledge and resources – such as Allbirds’ knowledge of the subject matter. carbon calculation and the experience of natural materials. , and Adidas’ manufacturing and performance footwear capabilities – this is a call to action for other brands and a milestone in achieving carbon neutrality in the footwear industry. sport. “
By genuinely co-creating and providing each other with open access to knowledge and resources, this is a call to action for other brands and a milestone in achieving the industry’s carbon neutrality. Sport.
Brian Grevy, Executive Board Member of Global Brands, Adidas
According to Adidas, an initial launch will see 100 pairs being discontinued through raffles for its Creators Club members, with a larger release expected later this year of 10,000 pairs with a widespread release slated for spring 2022.
The Futurecraft.Footprint is part of Adidas’ own Futurecraft line that uses innovations and alternative technologies that change the way sportswear has been produced and consumed along with other projects like one that combines 3D printing with robotic automation, and another which is a recyclable loop initiative.
In other news, Allbirds recently opened their version of a carbon footprint calculator that can be found on FreeTheFootprint.com for the entire fashion industry in an effort to reduce the carbon footprint. it produces and has even encouraged the industry to use carbon footprint labels. for its products.
In addition, it has partnered with Clean Agency, an environmental consulting company to calculate the environmental impact of each of its products from the raw materials used until the end of life with consumers able to access to all this online data promoting transparency and sustainability in the fashion industry.
Main image courtesy of Adidas.